PR For A Cause: Asian Domestic Authority

Last week, I thought I may have fractured one of my ribs. Well, more precisely, I thought that a lumbering 230-pound basketball teammate had done the damage when he barreled into me as I tried to set a pick for him.

As it turns out, I think it's only a bruise. But along the way, a few medical friends have given me counsel without my having to spend hundreds of bucks on a doctor's visit or, worse yet, a trip to the emergency room.

I appreciate this kind of informal, on-the-spot support that friends and acquaintances provide. In my PR practice, I try to do my part as well, whether it's what I call PR Pro Bono Drive-Bys or more extensive no-fee support for people like Roy Rivera (pictured below), an exceedingly knowledgeable, hard-working and honest car mechanic in my community of Oak Park, Illinois.

In September 2007, a fire destroyed Asian Domestic Authority, the shop that Roy owns with Walter Corzo. Today, they are finally back into the new-and-vastly improved space. Recently, I took some time to shoot videos and contact the media about the shop's revival as well as the content at AsianDomestic.com.

One of the local papers, the Oak Leaves, has already assigned a reporter to follow up on stories they wrote shortly after the fire. And if you are anywhere near Oak Park, now you know where to go if you're in need of a car repair business teeming with integrity and competence.