Whenever you can offer the media a story suggestion that has versatility--it can be a human interest feature, a health and wellness story, and a business piece, for example--then it provides you with bigger placement potential.
In other words, if a given outlet isn't interested in the story under Category A, then you still have a chance that it will be deemed a fit for Category B or C.
A recent news release that I developed for Five Seasons Sports Club in Burr Ridge fits this description. I wrote about a corporate wellness program that Five Seasons has launched, with the release detailing the experience that corporate neighbor Turtle Wax, based in Willowbrook, has enjoyed with the club.
You can read the release at Triblocal.com as well as see the Triblocal photo gallery I created.
Included in the story is a video of one of Turtle Wax's employees talking about how the program has helped improve his health. Check out the interview on YouTube here.