"People are more important than things."
My wife and I issue that truth to our children all the time--especially when they argue over who should be able to play with this block or read that book.
In the PR world, there is this variation: "People are more interesting than things."
In short, individuals are far more newsworthy than incidents. And events are much more likely to attract media coverage when you highlight people involved in the event.
Anyone can convey the time, location and other basics of an event. But it takes diligent effort to craft a compelling story linked to that event. This comes to mind on the heels of my current work on behalf of Five Seasons Family Sports Club in Northbrook, where on Sunday, Nov. 15 there will be an indoor triathlon in support of a bone marrow registry drive.
A key figure in the effort is Jim Kepka, a Glenview man who received a bone marrow transplant three years ago (that's him pictured, during the transplant). He and his wife, Angela Russian, are triathletes as well as founders of an organization dedicated to helping others receive the same life-saving gift that Jim got around Christmas 2006.
You can see the story here at Triblocal.com.