Timeliness isn't only for stories--it's a key element in advertising, too.
With that in mind, I have been inserting information about upcoming events in print advertising for a client, McAdam Landscaping.
In the pages of Wednesday Journal, Inc. and Pioneer Press publications, early this month it was a Mother's Day special, last week it was a musical performance held at its Nursery & Garden Center and this week it's an incentive to become a Facebook Fan of the Forest Park firm (how's that for some ambitious alliteration).
Want to win a $25 gift certificate from the Nursery & Garden Center? You have until June 1st to get onto Facebook and then type "McAdam Landscaping" into the search box and become a fan.
Or you can simply go directly to the McAdam Landscaping page here.
More importantly, if you advertise in any forum, capitalize on every opportunity to make the content relevant and timely. It's a great way to engage your audience and move them to action, rather than to settle for making a simple one-way statement that is more prone to go absolutely nowhere.