Remarkable athletes, accomplished coaches, fund-raising programs and family-friendly activities.
Since 2007, those broadly stated categories have formed the bulk of stories that I've shared as publicist for the two Five Seasons Family Sports Clubs in the Chicago area (Burr Ridge and Northbrook).
But last week represented a new opportunity to raise awareness about the Burr Ridge site at 6901 S. Madison, as Five Seasons hosted water rescue training for the Tri-State Fire Protection District. At TribLocal.com, you can see the news release, which went to a variety of other local media outlets as well.
In light of photographs' supremely vital role in drawing attention, I also created a photo gallery.
Something to keep in mind when posting photos: it's not enough to simply slap up a bunch of images. The more descriptive captions you can offer--such as the names of individuals in the photos--the more likely the media will use the photos in other formats, such as the old-fashioned print version.