If it's Friday, then that must mean it's time to squeeze in that media outreach campaign before reporters, editors, producers and other news-disseminating decision-makers take their weekend break.
Generally speaking--and unless it's such an urgent matter that your piece of news positively, absolutely must get out pronto--you are better off holding off until the following Monday or Tuesday.
Why is that? For the answer, just click on my Tip of the Inside Edge video clip below.
For more from my video archive, click on the Inside Edge PR channel.