Cross-Marketing Makes Good Business Sense; But Have You Alerted Prospects To the Details?

Have you created cross-marketing opportunities for your enterprise?

And if so, have you told your customers, and prospects, about this great way to drive traffic in both directions? If not, or if are limiting your exposure (such as telling only those who walk into your business), then you are severely, and needlessly, diminishing your marketing message.

Below you can see a brief video recounting what one Inside Edge PR client, Allstate of Oak Park, has done with a next-door business, the historic and regionally renowned Petersen's Ice Cream shop on Chicago Avenue.