Did you know that you can secure a YouTube channel in less than 60 seconds?
If you are part of a cause or company that may--just may--make use of YouTube in the future, you should hop on it pronto, before someone else (like me) gets to it first.
Just go to YouTube and click on "Create Account" in the upper-right corner. Follow the steps and, presto, you've got a YouTube channel.
It's free, it keeps your communications options open, and I've done it at least 25 times in the past year for a variety of clients and others.
Among them: my chapter of Business Network International, OPRF Partners; the Oak Park-River Forest Chamber of Commerce; Better Homes & Gardens Real Estate Gloor Realty; and the Five Seasons Family Sports Clubs in Burr Ridge and Northbrook.
And we mustn't let the cobbler's children go out with any shoes. Here's the
Inside Edge PR channel.
Showing posts with label public relations YouTube direct marketing videos. Show all posts
Showing posts with label public relations YouTube direct marketing videos. Show all posts
Wednesday, February 24, 2010
Friday, March 27, 2009
Provocative Keywords Help Spark Attention
What's in a name?
The ability to attract attention, for one thing.
This morning I was reviewing the 150-odd (some odder than others) videos on my YouTube channel.
Most of them stem from public-relations outreach I've povided for clients, such as Downtown Oak Park's mass dog wedding (a Guinness World Record attempt) in November 2008, I Do, Doggone It!
Continuing a pattern that emerged immediately after I uploaded those pooch-related videos nearly five months ago, the one with "Same-Sex Dog Marriages" in the title has easily outdistanced the other seven I Do, Doggone It! videos.
As of this morning, the same-sex clip (featuring my rather hoarse voice after a frenetic day of PR madness) had 1,318 views. By comparison, some of the other bow-vow clips, with not-so-provocative titles, are under 200 views, though a few are approaching 1,000.
How's this for an attention-grabbing title that may be in my YouTube channeling future: "AIG Bernie Madoff Rush Limbaugh Same-Sex Pro-Life Bailout Plan."
I should note, however, that the video would truly need to touch on all of the above-mentioned elements, perhaps a tongue-in-cheek first-person commentary that ties them all together (with extra-durable rope).
Provocatively named videos really ought to reflect the actual content of the video itself. Otherwise, you run a great risk in breeding resentment, which is typically not a very helpful PR tactic.
The ability to attract attention, for one thing.
This morning I was reviewing the 150-odd (some odder than others) videos on my YouTube channel.
Most of them stem from public-relations outreach I've povided for clients, such as Downtown Oak Park's mass dog wedding (a Guinness World Record attempt) in November 2008, I Do, Doggone It!
Continuing a pattern that emerged immediately after I uploaded those pooch-related videos nearly five months ago, the one with "Same-Sex Dog Marriages" in the title has easily outdistanced the other seven I Do, Doggone It! videos.
As of this morning, the same-sex clip (featuring my rather hoarse voice after a frenetic day of PR madness) had 1,318 views. By comparison, some of the other bow-vow clips, with not-so-provocative titles, are under 200 views, though a few are approaching 1,000.
How's this for an attention-grabbing title that may be in my YouTube channeling future: "AIG Bernie Madoff Rush Limbaugh Same-Sex Pro-Life Bailout Plan."
I should note, however, that the video would truly need to touch on all of the above-mentioned elements, perhaps a tongue-in-cheek first-person commentary that ties them all together (with extra-durable rope).
Provocatively named videos really ought to reflect the actual content of the video itself. Otherwise, you run a great risk in breeding resentment, which is typically not a very helpful PR tactic.
Wednesday, March 18, 2009
Social Media Create New Adoption Options
A recent CNN.com story on innovative social-media approaches to adopting children is just the latest example of how our world has drastically changed in recent years.
I've documented numerous examples, in this blog and elsewhere, that underscore how the collective "traditional" media is no longer the sole arbiter of what is newsworthy. (News flash! ANYONE can create their own printing press or video channel these days.)
Likewise, adoption agencies, all too many of which have financially preyed upon the hopes and dreams of those seeking to start families, are now far from the only game in town.
And that welcome development is thanks largely to sites like Facebook and YouTube and LinkedIn, as well as other sites that foster viral FOAFOAF (friend of a friend of a friend) communications.
I recently began helping a wonderful Chicago-area couple seeking to take this very path. They have two sons already (one biologically, one via adoption) and their heartfelt desire is to add a girl to their family.
More details to come, but in the meantime, if you know of anyone who may be a match for them, please shoot me an email at matt@insideedgepr.com or call me at 708-860-1380.
I've documented numerous examples, in this blog and elsewhere, that underscore how the collective "traditional" media is no longer the sole arbiter of what is newsworthy. (News flash! ANYONE can create their own printing press or video channel these days.)
Likewise, adoption agencies, all too many of which have financially preyed upon the hopes and dreams of those seeking to start families, are now far from the only game in town.
And that welcome development is thanks largely to sites like Facebook and YouTube and LinkedIn, as well as other sites that foster viral FOAFOAF (friend of a friend of a friend) communications.
I recently began helping a wonderful Chicago-area couple seeking to take this very path. They have two sons already (one biologically, one via adoption) and their heartfelt desire is to add a girl to their family.
More details to come, but in the meantime, if you know of anyone who may be a match for them, please shoot me an email at matt@insideedgepr.com or call me at 708-860-1380.
Monday, May 19, 2008
Putting the "Public" Into Public Relations
Long gone are the days when publicists needed the blessing of media outlets to get a story told to the masses.
While media coverage is a welcome development, it's hardly the only game in town.
Posting your own video content onto YouTube, as I've done is a simple, free way of connecting with large numbers of people--and it puts the "public" squarely in the middle of "public relations."
It's also an effective way of showing, not simply telling, the media about a given story suggestion. I've begun incorporating video clips with my e-mail outreaches, to help decision-makers literally see what I'm talking about.
A recent case in point was my posting videos of Scheck & Siress prosthetists aiding a 16-year-old by fitting him with a new artificial leg---his first in nine years. The links serve multiple purposes:
1. They tell the story directly to the world, without needing any intermediary's approval or being subject to any intermediary's mistakes of omission or commission.
2. They offer the media a more compelling story suggestion, and can tip them across that intangible line, from somewhat interested to very interested, which means all the difference between taking a pass on the story to passing along the story idea to the assignment producer or editor.
3. If the media pursue the story, it provides them with a resource to share with their audience, further expanding your reach via both traditional (media) and non-traditional (user-generated websites) means.
All of that being stated, it only makes sense that I offer some links to the fine work being done by Scheck & Siress, the Range of Motion Project (ROMP) and Healing the Children.
http://tinyurl.com/6ky89s
http://tinyurl.com/5sv4r9
http://tinyurl.com/6pzk9q
http://tinyurl.com/5o2lwk
To learn more, visit http://www.scheckandsiress.com/ and http://www.rompglobal.org/.
While media coverage is a welcome development, it's hardly the only game in town.
Posting your own video content onto YouTube, as I've done is a simple, free way of connecting with large numbers of people--and it puts the "public" squarely in the middle of "public relations."
It's also an effective way of showing, not simply telling, the media about a given story suggestion. I've begun incorporating video clips with my e-mail outreaches, to help decision-makers literally see what I'm talking about.
A recent case in point was my posting videos of Scheck & Siress prosthetists aiding a 16-year-old by fitting him with a new artificial leg---his first in nine years. The links serve multiple purposes:
1. They tell the story directly to the world, without needing any intermediary's approval or being subject to any intermediary's mistakes of omission or commission.
2. They offer the media a more compelling story suggestion, and can tip them across that intangible line, from somewhat interested to very interested, which means all the difference between taking a pass on the story to passing along the story idea to the assignment producer or editor.
3. If the media pursue the story, it provides them with a resource to share with their audience, further expanding your reach via both traditional (media) and non-traditional (user-generated websites) means.
All of that being stated, it only makes sense that I offer some links to the fine work being done by Scheck & Siress, the Range of Motion Project (ROMP) and Healing the Children.
http://tinyurl.com/6ky89s
http://tinyurl.com/5sv4r9
http://tinyurl.com/6pzk9q
http://tinyurl.com/5o2lwk
To learn more, visit http://www.scheckandsiress.com/ and http://www.rompglobal.org/.
Subscribe to:
Posts (Atom)