From a longtime journalist-turned-publicist and communications strategist, here are ongoing observations from the Inside Edge of the sprawling story-telling landscape...For more, visit http://www.InsideEdgePR.com
Showing posts with label video publicity Chicago Five Seasons PR asset YouTube Matt Baron Mike Nishimura. Show all posts
Showing posts with label video publicity Chicago Five Seasons PR asset YouTube Matt Baron Mike Nishimura. Show all posts
Friday, June 27, 2008
Online Video: A Vital PR Channel
Four reasons why publicists should shoot their own videos:
1. It provides another avenue for communicating directly with your target audience. Uploading a clip onto a site like YouTube creates a permanent home for you to convey your message, long after the story pitch's original timeframe.
2. It is a helpful tool in making your story pitch to the media.
For example, consider the video on this post (Five Seasons Sports Club personal trainer Mike Nishimura training a client). In e-mail pitches to local media, I have included links to the clip, as well as a few other related videos, to augment a written release on a July 19 event dubbed Slug It Out For Special Olympics.
3. It eliminates copyright issues, since you are the creator of the content.
4. It's just plain fun.
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