PR Icing on the Cake For Tom & Eddie's Debut

A great, busy week wrapping up for Inside Edge PR, with much of it revolving around Tom & Eddie's hugely successful Grand Opening on Friday at the Shops on Butterfield at Yorktown Center in Lombard.

For a PR sampling, simply type "Good Taste Guard" into Google and see what pops up first.

As of this moment, it's this news release on an unorthodox step that Tom & Eddie's took to secure an extraordinary "cheeseburger cake" created by La Petite Sweet of Westmont in conjunction with the Grand Opening.

You can also see learn more about the making of the cake in this Q & A that I conducted with La Petite Sweet's Diane Eenigenburg during Tom & Eddie's VIP Party. (That's me, in the photo below, standing on Friday in front of Tom & Eddie's.)

Clearly, not your run-of-the-mill restaurant debut.
Of course, it's all for naught if the food isn't any good.

Fortunately, what is plainly evident is that the food is fantastic, from a positive review by the Chicago Tribune's Phil Vettel to rave remarks on Tom & Eddie's Facebook Fan Page.