Tuesday, August 26, 2008

XS Gold Product Launch: Art of the Tease

On the look-out for an insightful overview of XS Gold: Energy Plus?

Then go here.

How do you announce a new product launch?

A. Through a fun--and maybe even funky--video.
B. Through a thoughtfully written news release.
C. What's this either/or business? Create both a video and a written news release.

The answer, of course, is plain to C.

XS Energy Drinks has begun handling the visual part of that equation to tease the debut of its latest drink variety, XS Gold.

So check out this video clip, which, like any self-respecting world-class miler, checks in with a sub-four-minute time:



1 comment:

XS Junky said...

Can't wait to taste the gold for myself--like an Olympic waiting period!