"Social Media & Your Business: A Phase or the Future?" enjoyed a solid and receptive turnout on Thursday night at the Oak Park Public Library. About 30 people, mostly business owners, attended and learned a ton from Sherri Lasko of Sunspot Marketing and, I hope, at least a few pounds' worth from me.
I learned a bunch myself, including this reminder: people are at a loss when it comes to blogging--and it need not be so. We polled the audience and found:
13 were on LinkedIn,
10 were on Facebook,
And four were on Twitter.
The grand tally of folks who blog: zero, zilch, nada, one big, fat goose egg.
As much as I have seen the collective reluctance to blog, I was somewhat astonished that not even one soul raised a hand to claim themselves as being an active citizen of the blogosphere.
Below is a 55-second excerpt of my blog-encouragement, which was a riff off of a tongue-in-cheek hand-out I provided on Blog Schmog: Why You Absolutely, Positively Don't Have to Blog.