"Green is the new black."
Over a year ago, that phrase was the centerpiece of one of my clients' involvement with a design project at her alma mater. You can see some of the efforts to the left, and the story here.
Stories focusing on environmental stewardship are hot this time of year. Witness recent Inside Edge PR releases about Better Homes & Gardens Gloor Realty and McAdam Landscaping here in the Chicago area.
Is there something your business or organization is doing in the "green" category? My advice: think of a fresh way to position it and get the word out to your local media.