Monday, February 8, 2010

News Releases Are Not the Spot to Stroke Ego

A microblog today, echoing what I shared via the Inside Edge PR fan page and via the Inside Edge Twitter account:

The purpose of a news release is NOT to stroke the client's ego; among other things, it's to gain placement in the media, which helps the client attain goals.

All the better to let business growth stroke their ego instead!

No comments: