Showing posts with label Inside Edge Tip for Today. Show all posts
Showing posts with label Inside Edge Tip for Today. Show all posts

Monday, February 8, 2010

News Releases Are Not the Spot to Stroke Ego

A microblog today, echoing what I shared via the Inside Edge PR fan page and via the Inside Edge Twitter account:

The purpose of a news release is NOT to stroke the client's ego; among other things, it's to gain placement in the media, which helps the client attain goals.

All the better to let business growth stroke their ego instead!