Bulldog Reporter Publishes Truth-in-PR Piece

It's true--I've been hammering hard lately on the fibbing front and the damage that lies can wreak on anyone's credibility, reputation and overall bottom-line in the marketplace.

And so it is that The Four Horsemen of the Apocryphal--the military, academic, athletic and business lies that I have observed in my career--were front and center in an essay I recently wrote.

It was published in the Barks & Bites section of today's Bulldog Reporter.

You can read the piece: "Let's Have More Truth in PR: Anticipate Journalist Questions—and Root Out Client Fibs in Four Key Areas."

The essay, which built off some recent Inside Edge PR blog posts, can also be found at my new Truth In PR blog.

If you have a Truth-in-PR issue you'd like to raise, just e-mail me at Matt@InsideEdgePR.com

In Bulldog Reporter: `Words Still Matter'

Late last year, the Medill School of Journalism solicited input from alumni about the future of journalism. I shared some thoughts at the time, but knew it was an incomplete effort.

That's almost always the way with the stories I write--the feeling that more could be done. Now, at least, those original ruminations have expanded into fuller form.

They appear today in Bulldog Reporter's Barks & Bites, in an essay bearing the headline, Words Still Matter in a Web 2.0 World: The Future of Journalism and PR Lie in Storytelling.

I invite you to check it out, and offer your perspective, either on the Bulldog Reporter site or via the Inside Edge PR blog.

Obama's FOIA Move Holds Key PR Lesson

Though he may well have been driven by even loftier motives, shortly after taking office two weeks ago, President Barack Obama made a decision that, from a public-relations standpoint, was most astute.

To read my piece, "Obama's FOIA Move Holds Key PR Lesson: Open the Front Door," check out the essay at BulldogReporter.com.