It's true--I've been hammering hard lately on the fibbing front and the damage that lies can wreak on anyone's credibility, reputation and overall bottom-line in the marketplace.
And so it is that The Four Horsemen of the Apocryphal--the military, academic, athletic and business lies that I have observed in my career--were front and center in an essay I recently wrote.
It was published in the Barks & Bites section of today's Bulldog Reporter.
You can read the piece: "Let's Have More Truth in PR: Anticipate Journalist Questions—and Root Out Client Fibs in Four Key Areas."
The essay, which built off some recent Inside Edge PR blog posts, can also be found at my new Truth In PR blog.
If you have a Truth-in-PR issue you'd like to raise, just e-mail me at Matt@InsideEdgePR.com