Real estate has been a focal part of the news for the past few years, and it only makes sense to confront head-on some of the concerns about its struggles. That's the wise strategy of Better Homes and Gardens Gloor Realty, an Oak Park, Ill.-based client since last November.
Around that time, the firm began alerting its clients, friends and colleagues to trends in the local real-estate market through a communication dubbed "Real Estate Reality Check."
I broadened the outreach into press release-form and the effort received solid media attention earlier this year, including pieces in the the Chicago Sun-Times and the print edition of the Chicago Tribune's Triblocal section.
This time around, conveying data through the first half of 2009, the Reality Check is off to a good start again. It began with prominent placement on Triblocal.com, the Chicago Tribune's citizen-journalism portal.
I recently created a YouTube channel for Better Homes and Gardens Gloor as well, and you can find it here.