The July issue of REALTOR magazine is online, including my story on niches. "Own Your Niche." The story's subheadline: "Make a name for yourself by carving a real estate specialty that combines your interests with local market opportunities."
What is true in real estate is true in so many fields. The ability to distance yourself from the pack in a clear, compelling way is a huge asset. It's also one of the prerequisites for being truly newsworthy.
What skills and passions do you have in more ample supply than just about anyone else? Continually identifying those elements is a most worthwhile exercise because it leads to bottom-line sales and profitability.