Chris Knape, a Grand Rapids Press reporter, on Monday posted some critical remarks about the Chicago Sun-Times' tongue-in-cheek story about XS Energy Drink last week.
"The idea is so incredibly stupid," Knape blogged, "it gets my vote for worst "green" PR stunt ever."
Now, I don't know how many green PR stunts he's encountered---so I don't know whether to resent, or resemble, his commentary.
But this much I do know: gone are the days when a company would have to endure a protracted lag time between Knape's "BS From XS" remarks before issuing a response.
Nowadays, we're engaged in a dialogue with no time restraints. And as long as Knape keeps spelling the drink's name correctly, I guess we can't be entirely upset.