Friday, October 3, 2008

Courting Media With Tennis Phenom News

For nearly two years, starting with George Hood's two 2007 Guinness World Record attempts at marathon spin cycling, I've enjoyed getting the word out about Five Seasons Sports Clubs in Burr Ridge and Northbrook.

Yesterday morning came the latest chapter: a phone call from Jacek Dabrowski, a top tennis pro at the Northbrook site. He had some exciting news: a 12-year-old he is coaching, Jordan Belga, moved up to the No. 1 spot in the United States Tennis Association (USTA) rankings for his age group.

Seeking to capture the freshness of the news (Jordan's ranking had been published on the USTA website late Wednesday night), I pushed my other work aside and gathered information and photos from Jacek and from Jordan's mom, Kelly. I quickly wrote a news release and began contacting Chicago-area media in the early afternoon.

You can see the release as it appears on the Chicago Tribune's user-generated website, Triblocal. And soon, I hope, you will find it in other media.

(Photo credit: Lloyd Clayton,

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