One of the most rewarding aspects of my work is helping get the word out about newsworthy, interesting subjects, whether they are a client or not.
So it was a thrill this morning to get word from a longtime friend, David Ackerman, about prominent mention that MSNBC.com gave a brilliant 10-minute film that he wrote and directed, "Taking The Wheel."
Last Friday, when I saw the query "Getting Grandma Off The Road" on Help A Reporter Out, I immediately thought of David and connected him with the writer, Harriet Baskas.
She produced this thoughtful story.
It's even more gratifying to know that the story--as David's film has done since its release in 2002--will assuredly play a key role in saving lives.
Among other successes, the California Highway Patrol regularly shows the movie as part of its Driving Safety Education Outreach Program. "Taking the Wheel has certainly helped to save many lives," the CHP has stated, "and we intend to make sure that it continues to do so."
To learn more about the movie, which stars Patience Cleveland and John Cleese of "Monty Python" fame, you can check it out here. Then make a point of watching the movie--and sharing it with your loved ones, young and not-so-young!