Roz Byrne has always had a flair for fun. In her radio days, as a rock 'n' roll DJ, she was "Rockin' Roz" and worked alongside the likes of renowned contrarian Michael Moore.
For the past seven years, she has rocked the world of Chicago real estate, going the extra mile for clients in a variety of ways.
From her base in Oak Park as one of the top Realtors at Gloor Realty, she has compiled a listing of service providers--a kind of personalized Yellow Pages--that she updates periodically and gives to hundreds of people, including newcomers moving into the area.
She donates $100 from every closing to the charity of her client's choice. And she has gained specialized certifications, such as the Senior Real Estate Specialist (SRES) designation, which underscores her training and ability to help seniors find housing, often as they downsize.
And this Halloween week, she has transformed into The Wizard of Roz. As she ventures into shops throughout the Oak Park-River Forest-Forest Park area, Byrne is delivering Hershey's chocolate bars, her business card and this clever message:
"Don't be afraid of the real estate market. It's a wicked good time to be a buyer."
After all these years of outgoing behavior, Byrne may be confused for someone who can pull off these gambits at the drop of her colorful wizard's cap. But like any successful person, she continually fights through her comfort zone to do those things--like dress up in outlandish style and approach people who might think she's off her rocker--to get her message out and move her business forward.
In the midst of a decidely down real estate market, that willingness to venture into scary territory is one of the keys to Byrne's thriving career. And it's also central to successful public relations in any field.
Go to Roz Real Estate to learn more, click on the video below to hear some of her wizardry--and think about how you can apply some of the same principles in your endeavors: