Healthcare is integral to our lives, and over the past few years it's developed into a significant portion of Inside Edge PR business, with more than a dozen health-and-wellness clients in my A to Z experience.
This afternoon, I had the intriguing, immaculately timed experience of fielding a call from one healthcare provider (who had spoken with me about six months ago) seeking help with marketing and PR strategy, even as another provider--a hot prospect only a few weeks ago--notified me via e-mail that the regretted to report they were cutting back on marketing/PR support.
One door opens wider, another door goes from wide open to ajar.
(I never view doors as being entirely closed, unless I simply would not want to work with a given individual or organization. Um, Emperor Blagojevich, that includes you.)