If it's January 2, then that must mean it's time to start seriously brainstorming some Valentine's Day story suggestions.
Though the romantic holiday may seem way off on the horizon--a full 43 days away--a recent story in Pioneer Press newspapers reaffirms that it's never too soon to start planting story seeds with the media. In late October, I sent a news release to print and television media about the fitness transformation of Wayne Arner (pictured, with son Tommy).
Arner is a member of Five Seasons Sports Club in Northbrook, a client of Inside Edge PR for the past two years.
At the time, I was trying to be as timely as possible, in the wake of Arner's competing in a national triathlon championship. You can read about him, and my initial PR approach, in this Inside Edge blog post on Oct. 27, 2008.
Of course, Arner's dramatic weight-loss is a timeless story--and is especially timely as an inspirational and educational New Year's Resolution piece. And that's just what Pioneer Press staff writer Mary Graham did in a recent story bearing the headline "Man of Resolution."
Graham also wrote a sidebar to the Arner profile that included input from Drew Surinsky, who has trained members at Five Seasons Sports Club, as well as Marie Pearson, the club's group fitness director.
A remarkably versatile trainer in her own right, Pearson is the one who first tipped me off to Arner's story and offers important tips for anyone seeking better fitness.