Wednesday, January 28, 2009

Godin Offers Take On Newspapers' Future

Evidence of the decline of newspapers--as we now know them, anyway--is all around us, both locally and nationally.

Pioneer Press, the chain of weekly newspapers that has been around for more than a century, just shut down a dozen of its papers throughout the Chicago region. Last week, three Pioneer editors I have been in regular touch with the past two years were among 10 top editors who received pink slips.

Amid that dour news, I recently came across "When newspapers are gone, what will you miss?" a blog post featuring some refreshing insights from marketing maven Seth Godin.

One point he makes about journalism, and which I wholeheartedly agree with: "Punchline: if we really care about the investigation and the analysis, we'll pay for it one way or another."

Still very much in flux: just what that business model will look like.

No comments: